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Authentic British Taxi Painted Langham’s Iconic Pink Hue Hits the Streets of Boston to Launch Facebook Sweepstakes

BOSTON, MA, November 10, 2011 - Guests of The Langham, Boston will ride in British style when the hotel debuts its first authentic English taxi on November 12, 2011. To commemorate the new addition, The Langham, Boston will award one lucky jet-setter with a once-in-lifetime getaway to London, England on Virgin Atlantic Airways.

Painted the Langham‟s signature pink shade, the London-style taxi has been specially imported from Great Britain and retrofitted to U.S. auto standards for the convenience and privileged use of The Langham, Boston guests.

The Langham, Boston, which takes its name from the legendary Langham Hotel in London, pays homage to its roots with the new vehicle, which will be used to shuttle hotel guests throughout the city at their request after making its debut. The Langham, London is a renowned British hotel that caters to its discerning guests with the highest levels of service.

To participate in the Facebook sweepstakes, users who spot the pink taxi as it travels through Boston can simply upload a picture of the vehicle on The Langham, Boston‟s Facebook page (facebook.com/langhamboston) and will be automatically entered for a
chance to win a four-day, three-night stay at the luxurious Langham, London. Premium Economy airfare for two will be provided courtesy of Virgin Atlantic Airways. Submissions will be accepted on Facebook from November 12, 2011 to January 12, 2012 with the winner to be picked at random and announced on or about January 31, 2012.*

The Langham, London was originally opened in 1865 as Europe‟s first „Grand Hotel.‟ From the outset, it advertised an unrivaled location in the heart of London, which still remains the case today as it sits at the top of Regent Street and just a short stroll from Bond Street. The Langham, London still rightly claims to be the most centrally located luxury hotel in all of London.

Virgin Atlantic Airways‟ Premium Economy service to London offers those little extras that make travel more enjoyable, including dedicated check in, priority boarding, and a bigger, wider seat. Travelers will enjoy a welcome glass of Champagne, meals served on fine china dishware, an after-dinner cocktail, and choice of fruit bowl or ice cream for dessert. Virgin Atlantic Airways also provides in-seat laptop power and priority baggage reclaim.
*For more information and the full sweepstakes terms and conditions, please visit The Langham, Boston‟s Facebook page at www.facebook.com/LanghamBoston

About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe’s first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart, the award-winning Chuan Spa, and Yat Tung Heen restaurants.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomizing stimulating and artistic hospitality.

Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 28 member hotels are open or in the pipeline across four continents. Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on The Stock Exchange of Hong Kong Ltd in 1972. Reservations for Langham hotels can be made by logging onto langhamhospitalitygroup.com.

About The Langham, BostonThis elegant property, once the Federal Reserve Bank, is a national architectural landmark. An ideal downtown location, the hotel offers a unique blend of historic charm and urban sophistication next to the finest shopping and attractions including: Faneuil Hall Marketplace, Boston Common, the Freedom Trail, the Theater District and the waterfront. The hotel’s award-winning restaurant, Café Fleuri, serves breakfast, lunch, seasonal Saturday Chocolate Bar, and Sunday Brunch under lofty atrium ceilings. BOND restaurant | lounge serves lunch, metropolitan afternoon tea, small plates of global cuisine in the evenings, and distinctive cocktails. Chuan Body + Soul offers guests 24-hour access to the fitness center, an indoor lap pool, a whirlpool and spa treatments based on Traditional Chinese Medicine. The hotel has won AAA’s Four-Diamond award. For information on The Langham, Boston, please visit: http://boston.langhamhotels.com

Media Contact: The Langham, Boston
T: (617) 451-1900
Email: tlbos.media@langhamhotels.com