Langham Hotels Pay Homage to Legendary Heritage with Afternoon Tea EventAnniversary Celebration Launches Shreve, Crump & Low Promotion
BOSTON, MA, May 25, 2011 – On June 10, 2011, Langham hotels around the world will celebrate the 146th anniversary of Europe’s first grand luxury hotel, The Langham, London. From Boston to Auckland, each Langham hotel will turn back the clock to 1865 and serve signature afternoon tea for its original price of 1 schilling, 6 pence (or 15 cents).
This year, guests are encouraged to wear Victoria Era clothing or a touch of pink, the Langham’s signature color. Guests attending the Anniversary Tea will receive a pink pouch containing a specially marked piece of rose quartz from Shreve, Crump & Low (SCL), America’s oldest jewelry store. Participants must take the rose quartz to SCL’s Boston store in order to know if they are the “timely” winner of a ladies Baume & Mercier Hampton timepiece. The timepiece, which features a pink alligator strap, is valued at $1,890.
The Langham, Boston and Shreve, Crump & Low are pleased to offer this promotion to Metropolitan Tea guests through June 30. Metropolitan Tea is served daily at BOND restaurant | lounge at 3:00 p.m. and 3:30 p.m. The signature tea service is $30 and features a mix of classic and contemporary offerings while being interactive and educational.
Advance reservations are required for the June 10 Anniversary Tea, as it is expected to sell out quickly; for reservations or more information please call 617-956-8765.
The Noble History of Afternoon Tea
The luxurious ritual of afternoon tea was established in 1840 by Anna, 7th Duchess of Bedford, who served it to ward off hunger pangs in the long hours between lunch and dinner. Her personal indulgence grew into an experience to be shared with her friends, and soon a tradition was born.
Acknowledged as one of the most elegant and sophisticated of dining occasions, the first afternoon tea at The Langham, London, was served in the Salle À Manger, or general dining room, for the princely sum of 1 shilling, 6 pence. Billed as Teas, Plain – the first afternoon tea consisted of simple but dainty items including cakes, sweets, bread and butter, and of course, tea.
Today, Langham Hotels offer traditional afternoon tea and enchanting hospitality in Auckland, Boston, Hong Kong, London, Melbourne, Pasadena, and Shanghai.
About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.
It takes its name from the legendary Langham in London which was opened in 1865 as Europe’s first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.
The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart, the award-winning Chuan Spa, and Yat Tung Heen restaurants.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomizing stimulating and artistic hospitality.
Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Currently 28 member hotels are open or in the pipeline across four continents. Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on The Stock Exchange of Hong Kong Ltd in 1972. Reservations for Langham hotels can be made by logging onto langhamhospitalitygroup.com
About The Langham, Boston
This elegant property, once the Federal Reserve Bank, is a national architectural landmark. An ideal downtown location, the hotel offers a unique blend of historic charm and urban sophistication next to the finest shopping and attractions including: Faneuil Hall Marketplace, Boston Common, the Freedom Trail, the Theater District and the waterfront. The hotel’s award-winning restaurant, Café Fleuri, serves breakfast, lunch, seasonal Saturday Chocolate Bar, and Sunday Brunch under lofty atrium ceilings. BOND restaurant | lounge serves lunch, metropolitan afternoon tea, small plates of global cuisine in the evenings, and distinctive cocktails. Chuan Body + Soul offers guests 24-hour access to the fitness center, an indoor lap pool, a whirlpool and spa treatments based on Traditional Chinese Medicine. The hotel has won AAA’s Four-Diamond award. For information on The Langham, Boston, please visit: boston.langhamhotels.com